Email marketing is still alive, take note of that. The problem is, most people’s way of utilizing the is what’s giving them the thought that email marketing is ineffective.
But if used right, email marketing can still drive engagement in with your clients, further digging a deeper relationship between a consumer and an entrepreneur, because at the end of the day, that’s the most important thing a businessperson should work hard to establish.
Now, sitting there, confidently thought of a killer email, you’re finally considering to blast it all out. But the fact is, as formal and as well-written as your work may be, you still have to consider the following:
MAKE IT READER-FRIENDLY
Sure, you’re a great writer, let’s give you that. But even so, if you put in too many words on your message to your clients, giving all the information, all the facts about your products and/or services, background of your business, chances are, your readers won’t even make it to paragraph number three seeing how many paragraphs you’ve put into it. Keep in mind that most people online are quick readers. So better hook them in the first sentence, and better squeeze all essentials in a paragraph or two.
MAKE IT PEOPLE-FRIENDLY
Today’s world, everything has changed, one of which is the fact that most people are now appreciating the less-formal type of entrepreneurs and would rather prefer the friendly ones. The ones who would seem like they’re helping out their clients, as if they’re concerned with them rather than they’re just selling something. You make sure that your email is highlighting exactly that, that you care for them, that you offer a solution like a friend, to solve a particular problem another friend is having.
MAKE IT TIME-FRIENDLY
Finally, stop annoying your readers with content that are useless to them. Make sure that your email will have something useful to your market. Every click counts in email marketing, make sure that it’s worth it!