For the past two weeks, we’ve been writing about how important an SMS marketing campaign is in today’s digital times, the best practices to follow, some easy tweaks to your campaign efforts, as well as indicators of success and failure....

There’s nothing like good, raw data to see whether your SMS campaigns are doing something positive for your business. After all, spending on any communications efforts is a costly endeavor. It’s natural to want your investments to pay off....

While SMS marketing can be thought of as a mostly one way street, there are ways to make the experience more meaningful for customers. Yes, if you really want engagement, social media is the way to go. But the...

Who said texting’s dead? With today’s aggressively upgrading digital age, the concept of SMS is one of those things that wouldn’t just easily die, despite other messaging applications and sites like social media on the rise. With that, here’s...

A few years ago, before the likes of Facebook, Twitter, and Instagram were the norm, texting was all we used to talk to our friends, families, and peers. However, texting remains as the primary alternative to these social networking sites,...

You just purchased a new license for Busybee PowerBlast or Busybee BrandTxT, and you just sent out your first SMS campaign. You’re excited for the inevitable horde of new customers to come streaming into your establishment. You give it...

While SMS is an established means for personal communication, and is a great tool for impactful marketing, it can also be used to effectively collaborate with your team. Communication is an important cog in an enterprising machine, and a...

While the humble SMS is a very efficient means of communication, it has one huge drawback: it’s limited to only 160 characters. Friedhelm Hillebrand, one of the platform’s innovators, determined that it was sufficient enough as it was the...

We’re the undisputed texting capital of the world. With that title comes baggage of all kinds, including ones that are good, bad, cringe-worthy, and funny. To end the workweek on a high note, we take a look at some...

SMS has been around for almost 25 years now—a relic by today’s incredibly fast pace of technology. Yet, it’s still widely used all over the world as one of the primary means of communication, boasting a staggering 98% read...

There’s no question that the Philippines is in love with phones, whether they be feature of smart. In fact, the International Data Corporation reported that the country is now the fastest growing smartphone market in the ASEAN region, receiving...

Looking at the numbers, there’s literally more mobile phones (whether smart or basic) in the Philippines than its entire population. Phones are ingrained deeply into the country’s culture, so much so that owning one is a basic necessity rather...